01 - Paid Strategy

A few snippets of ad concepts I've developed for various brands. These formed part of larger, cross-channel campaigns.

02 - Creative Briefing

A couple of briefs I've written for creative teams. These were based on insights from past campaign performance, competitors and customers.

03 - Brand Strategy

Sample pages from a few brands I've developed. These projects involved interviewing stakeholders and customers to find the nuggets that turns clicks to cash.